Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3370B4
RGB
51, 112, 180
HSL
212, 56%, 45%
HSB
212, 72%, 71%
CMYK
72, 38, 0, 29
LAB
46, -2, -43
LCH
46, 43, 267
OKLCH
0.54, 0.12, 253
XYZ
15, 16, 45
LUV
46, -23, -62
HWB
212, 20%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.