Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3371CE
RGB
51, 113, 206
HSL
216, 61%, 50%
HSB
216, 75%, 81%
CMYK
75, 45, 0, 19
LAB
47, 5, -55
LCH
47, 55, 275
OKLCH
0.56, 0.16, 259
XYZ
18, 17, 61
LUV
47, -22, -82
HWB
216, 20%, 19%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.