Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3373D0
RGB
51, 115, 208
HSL
216, 63%, 51%
HSB
216, 75%, 82%
CMYK
75, 45, 0, 18
LAB
48, 5, -55
LCH
48, 55, 275
OKLCH
0.56, 0.16, 258
XYZ
19, 18, 62
LUV
48, -23, -82
HWB
216, 20%, 18%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.