Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3376D7
RGB
51, 118, 215
HSL
215, 67%, 52%
HSB
215, 76%, 84%
CMYK
76, 45, 0, 16
LAB
49, 5, -57
LCH
49, 57, 275
OKLCH
0.57, 0.16, 258
XYZ
20, 19, 67
LUV
49, -24, -86
HWB
215, 20%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.