Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
337AAA
RGB
51, 122, 170
HSL
204, 54%, 43%
HSB
204, 70%, 67%
CMYK
70, 28, 0, 33
LAB
48, -11, -33
LCH
48, 34, 252
OKLCH
0.56, 0.10, 242
XYZ
16, 18, 41
LUV
48, -27, -47
HWB
204, 20%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.