Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
337CC2
RGB
51, 124, 194
HSL
209, 58%, 48%
HSB
209, 74%, 76%
CMYK
74, 36, 0, 24
LAB
50, -5, -44
LCH
50, 44, 264
OKLCH
0.57, 0.13, 250
XYZ
18, 19, 54
LUV
50, -26, -65
HWB
209, 20%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.