Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
337FC0
RGB
51, 127, 192
HSL
208, 58%, 48%
HSB
208, 73%, 75%
CMYK
73, 34, 0, 25
LAB
51, -7, -42
LCH
51, 42, 260
OKLCH
0.58, 0.12, 248
XYZ
18, 20, 53
LUV
51, -27, -61
HWB
208, 20%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.