Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3384C8
RGB
51, 132, 200
HSL
207, 59%, 49%
HSB
207, 75%, 78%
CMYK
75, 34, 0, 22
LAB
53, -7, -43
LCH
53, 44, 260
OKLCH
0.60, 0.13, 248
XYZ
20, 21, 58
LUV
53, -29, -64
HWB
207, 20%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.