Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3390CE
RGB
51, 144, 206
HSL
204, 61%, 50%
HSB
204, 75%, 81%
CMYK
75, 30, 0, 19
LAB
57, -12, -40
LCH
57, 42, 254
OKLCH
0.63, 0.13, 242
XYZ
22, 25, 62
LUV
57, -33, -60
HWB
204, 20%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.