Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3390EB
RGB
51, 144, 235
HSL
210, 82%, 56%
HSB
210, 78%, 92%
CMYK
78, 39, 0, 8
LAB
58, -3, -55
LCH
58, 55, 267
OKLCH
0.64, 0.16, 252
XYZ
26, 27, 82
LUV
58, -31, -84
HWB
210, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.