Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3395DE
RGB
51, 149, 222
HSL
206, 72%, 54%
HSB
206, 77%, 87%
CMYK
77, 33, 0, 13
LAB
59, -10, -46
LCH
59, 47, 258
OKLCH
0.65, 0.14, 245
XYZ
25, 27, 73
LUV
59, -33, -70
HWB
206, 20%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.