Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339AEE
RGB
51, 154, 238
HSL
207, 85%, 57%
HSB
207, 79%, 93%
CMYK
79, 35, 0, 7
LAB
61, -8, -51
LCH
61, 52, 261
OKLCH
0.67, 0.16, 248
XYZ
28, 30, 85
LUV
61, -34, -79
HWB
207, 20%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.