Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339EF5
RGB
51, 158, 245
HSL
207, 91%, 58%
HSB
207, 79%, 96%
CMYK
79, 36, 0, 4
LAB
62, -8, -53
LCH
62, 54, 262
OKLCH
0.68, 0.16, 248
XYZ
30, 32, 91
LUV
62, -35, -82
HWB
207, 20%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.