Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339FD0
RGB
51, 159, 208
HSL
199, 63%, 51%
HSB
199, 75%, 82%
CMYK
75, 24, 0, 18
LAB
61, -19, -34
LCH
61, 39, 241
OKLCH
0.66, 0.12, 233
XYZ
25, 30, 64
LUV
61, -38, -51
HWB
199, 20%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.