Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33AADE
RGB
51, 170, 222
HSL
198, 72%, 54%
HSB
198, 77%, 87%
CMYK
77, 23, 0, 13
LAB
65, -20, -36
LCH
65, 42, 241
OKLCH
0.70, 0.13, 232
XYZ
29, 35, 74
LUV
65, -41, -54
HWB
198, 20%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.