Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33B2EE
RGB
51, 178, 238
HSL
199, 85%, 57%
HSB
199, 79%, 93%
CMYK
79, 25, 0, 7
LAB
68, -20, -40
LCH
68, 45, 244
OKLCH
0.72, 0.14, 234
XYZ
33, 39, 87
LUV
68, -42, -61
HWB
199, 20%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.