Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33B2FB
RGB
51, 178, 251
HSL
202, 96%, 59%
HSB
202, 80%, 98%
CMYK
80, 29, 0, 2
LAB
68, -16, -47
LCH
68, 49, 251
OKLCH
0.73, 0.15, 240
XYZ
35, 40, 97
LUV
68, -42, -72
HWB
202, 20%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.