Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33B3EB
RGB
51, 179, 235
HSL
198, 82%, 56%
HSB
198, 78%, 92%
CMYK
78, 24, 0, 8
LAB
68, -21, -39
LCH
68, 44, 241
OKLCH
0.72, 0.13, 232
XYZ
32, 39, 84
LUV
68, -43, -58
HWB
198, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.