Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33B4E9
RGB
51, 180, 233
HSL
197, 81%, 56%
HSB
197, 78%, 91%
CMYK
78, 23, 0, 9
LAB
68, -22, -37
LCH
68, 43, 239
OKLCH
0.72, 0.13, 231
XYZ
32, 39, 83
LUV
68, -43, -55
HWB
197, 20%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.