Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
340703
RGB
52, 7, 3
HSL
5, 89%, 11%
HSB
5, 94%, 20%
CMYK
0, 87, 94, 80
LAB
8, 22, 12
LCH
8, 25, 28
OKLCH
0.22, 0.07, 31
XYZ
2, 1, 0
LUV
8, 21, 6
HWB
5, 1%, 80%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.