Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
340709
RGB
52, 7, 9
HSL
357, 76%, 12%
HSB
357, 87%, 20%
CMYK
0, 87, 83, 80
LAB
8, 23, 10
LCH
8, 25, 23
OKLCH
0.22, 0.07, 23
XYZ
2, 1, 0
LUV
8, 20, 4
HWB
357, 3%, 80%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.