Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
340A04
RGB
52, 10, 4
HSL
8, 86%, 11%
HSB
8, 92%, 20%
CMYK
0, 81, 92, 80
LAB
9, 21, 12
LCH
9, 24, 30
OKLCH
0.22, 0.07, 33
XYZ
2, 1, 0
LUV
9, 20, 6
HWB
8, 2%, 80%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.