Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
341206
RGB
52, 18, 6
HSL
16, 79%, 11%
HSB
16, 88%, 20%
CMYK
0, 65, 88, 80
LAB
11, 17, 14
LCH
11, 22, 39
OKLCH
0.23, 0.06, 40
XYZ
2, 1, 0
LUV
11, 18, 8
HWB
16, 2%, 80%
Pantone
478 C
Harmonies
Shades & tints
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