Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
344358
RGB
52, 67, 88
HSL
215, 26%, 27%
HSB
215, 41%, 35%
CMYK
41, 24, 0, 65
LAB
28, -2, -15
LCH
28, 15, 264
OKLCH
0.38, 0.04, 257
XYZ
5, 5, 10
LUV
28, -7, -18
HWB
215, 20%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.