Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34465A
RGB
52, 70, 90
HSL
212, 27%, 28%
HSB
212, 42%, 35%
CMYK
42, 22, 0, 65
LAB
29, -3, -14
LCH
29, 15, 258
OKLCH
0.39, 0.04, 252
XYZ
5, 6, 11
LUV
29, -9, -17
HWB
212, 20%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.