Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
344864
RGB
52, 72, 100
HSL
215, 32%, 30%
HSB
215, 48%, 39%
CMYK
48, 28, 0, 61
LAB
30, -2, -19
LCH
30, 19, 265
OKLCH
0.40, 0.05, 257
XYZ
6, 6, 13
LUV
30, -9, -24
HWB
215, 20%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.