Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
344868
RGB
52, 72, 104
HSL
217, 33%, 31%
HSB
217, 50%, 41%
CMYK
50, 31, 0, 59
LAB
30, -1, -21
LCH
30, 21, 268
OKLCH
0.40, 0.06, 260
XYZ
6, 6, 14
LUV
30, -10, -27
HWB
217, 20%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.