Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
344DDD
RGB
52, 77, 221
HSL
231, 71%, 54%
HSB
231, 76%, 87%
CMYK
76, 65, 0, 13
LAB
39, 31, -78
LCH
39, 84, 292
OKLCH
0.50, 0.22, 269
XYZ
17, 11, 70
LUV
39, -12, -106
HWB
231, 20%, 13%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Cobalt
#0047AB
Sapphire
#0F52BA
Denim
#1560BD
Royal Blue
#4169E1
Ultramarine
#4166F5
Iris
#5A4FCF
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.