Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345064
RGB
52, 80, 100
HSL
205, 32%, 30%
HSB
205, 48%, 39%
CMYK
48, 20, 0, 61
LAB
32, -6, -15
LCH
32, 16, 247
OKLCH
0.42, 0.05, 240
XYZ
7, 7, 13
LUV
32, -13, -19
HWB
205, 20%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.