Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345167
RGB
52, 81, 103
HSL
206, 33%, 30%
HSB
206, 50%, 40%
CMYK
50, 21, 0, 60
LAB
33, -6, -16
LCH
33, 18, 250
OKLCH
0.42, 0.05, 242
XYZ
7, 8, 14
LUV
33, -13, -20
HWB
206, 20%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.