Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345276
RGB
52, 82, 118
HSL
213, 39%, 33%
HSB
213, 56%, 46%
CMYK
56, 31, 0, 54
LAB
34, -3, -24
LCH
34, 25, 264
OKLCH
0.43, 0.07, 254
XYZ
8, 8, 18
LUV
34, -13, -32
HWB
213, 20%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.