Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345370
RGB
52, 83, 112
HSL
209, 37%, 32%
HSB
209, 54%, 44%
CMYK
54, 26, 0, 56
LAB
34, -5, -21
LCH
34, 21, 256
OKLCH
0.43, 0.06, 248
XYZ
7, 8, 16
LUV
34, -14, -26
HWB
209, 20%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.