Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345464
RGB
52, 84, 100
HSL
200, 32%, 30%
HSB
200, 48%, 39%
CMYK
48, 16, 0, 61
LAB
34, -9, -13
LCH
34, 16, 237
OKLCH
0.43, 0.05, 231
XYZ
7, 8, 13
LUV
34, -14, -16
HWB
200, 20%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.