Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34565A
RGB
52, 86, 90
HSL
186, 27%, 28%
HSB
186, 42%, 35%
CMYK
42, 4, 0, 65
LAB
34, -12, -6
LCH
34, 14, 208
OKLCH
0.43, 0.04, 205
XYZ
7, 8, 11
LUV
34, -15, -6
HWB
186, 20%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.