Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345667
RGB
52, 86, 103
HSL
200, 33%, 30%
HSB
200, 50%, 40%
CMYK
50, 17, 0, 60
LAB
35, -9, -14
LCH
35, 17, 237
OKLCH
0.43, 0.05, 231
XYZ
7, 8, 14
LUV
35, -15, -17
HWB
200, 20%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.