Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34568B
RGB
52, 86, 139
HSL
217, 46%, 37%
HSB
217, 63%, 55%
CMYK
63, 38, 0, 45
LAB
36, 1, -34
LCH
36, 34, 271
OKLCH
0.45, 0.10, 259
XYZ
9, 9, 26
LUV
36, -14, -46
HWB
217, 20%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.