Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34597A
RGB
52, 89, 122
HSL
208, 40%, 34%
HSB
208, 57%, 48%
CMYK
57, 27, 0, 52
LAB
36, -6, -23
LCH
36, 24, 256
OKLCH
0.45, 0.07, 247
XYZ
9, 9, 20
LUV
36, -16, -30
HWB
208, 20%, 52%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.