Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34597C
RGB
52, 89, 124
HSL
209, 41%, 35%
HSB
209, 58%, 49%
CMYK
58, 28, 0, 51
LAB
36, -5, -24
LCH
36, 25, 258
OKLCH
0.45, 0.07, 248
XYZ
9, 9, 20
LUV
36, -16, -32
HWB
209, 20%, 51%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.