Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345C67
RGB
52, 92, 103
HSL
193, 33%, 30%
HSB
193, 50%, 40%
CMYK
50, 11, 0, 60
LAB
36, -12, -11
LCH
36, 16, 222
OKLCH
0.45, 0.05, 217
XYZ
8, 9, 14
LUV
36, -17, -13
HWB
193, 20%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.