Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345D77
RGB
52, 93, 119
HSL
203, 39%, 34%
HSB
203, 56%, 47%
CMYK
56, 22, 0, 53
LAB
37, -9, -19
LCH
37, 21, 246
OKLCH
0.46, 0.06, 238
XYZ
9, 10, 19
LUV
37, -17, -25
HWB
203, 20%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.