Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345F68
RGB
52, 95, 104
HSL
190, 33%, 31%
HSB
190, 50%, 41%
CMYK
50, 9, 0, 59
LAB
37, -14, -10
LCH
37, 17, 217
OKLCH
0.46, 0.05, 213
XYZ
8, 10, 15
LUV
37, -19, -11
HWB
190, 20%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.