Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345FA1
RGB
52, 95, 161
HSL
216, 51%, 42%
HSB
216, 68%, 63%
CMYK
68, 41, 0, 37
LAB
40, 2, -41
LCH
40, 41, 273
OKLCH
0.49, 0.12, 259
XYZ
12, 11, 35
LUV
40, -17, -58
HWB
216, 20%, 37%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.