Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34606C
RGB
52, 96, 108
HSL
193, 35%, 31%
HSB
193, 52%, 42%
CMYK
52, 11, 0, 58
LAB
38, -13, -12
LCH
38, 18, 222
OKLCH
0.46, 0.05, 217
XYZ
8, 10, 16
LUV
38, -19, -14
HWB
193, 20%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.