Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346272
RGB
52, 98, 114
HSL
195, 37%, 33%
HSB
195, 54%, 45%
CMYK
54, 14, 0, 55
LAB
39, -13, -14
LCH
39, 19, 228
OKLCH
0.47, 0.06, 223
XYZ
9, 11, 18
LUV
39, -19, -17
HWB
195, 20%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.