Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3463AD
RGB
52, 99, 173
HSL
217, 54%, 44%
HSB
217, 70%, 68%
CMYK
70, 43, 0, 32
LAB
42, 3, -45
LCH
42, 45, 274
OKLCH
0.50, 0.13, 259
XYZ
13, 13, 41
LUV
42, -18, -65
HWB
217, 20%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.