Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346483
RGB
52, 100, 131
HSL
204, 43%, 36%
HSB
204, 60%, 51%
CMYK
60, 24, 0, 49
LAB
40, -9, -23
LCH
40, 25, 247
OKLCH
0.48, 0.07, 239
XYZ
10, 11, 23
LUV
40, -20, -30
HWB
204, 20%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.