Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34666D
RGB
52, 102, 109
HSL
187, 35%, 32%
HSB
187, 52%, 43%
CMYK
52, 6, 0, 57
LAB
40, -16, -9
LCH
40, 19, 211
OKLCH
0.48, 0.05, 207
XYZ
9, 11, 16
LUV
40, -21, -10
HWB
187, 20%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.