Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3468AA
RGB
52, 104, 170
HSL
214, 53%, 44%
HSB
214, 69%, 67%
CMYK
69, 39, 0, 33
LAB
43, -1, -41
LCH
43, 41, 269
OKLCH
0.51, 0.12, 255
XYZ
14, 14, 40
LUV
43, -20, -59
HWB
214, 20%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.