Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346A71
RGB
52, 106, 113
HSL
187, 37%, 32%
HSB
187, 54%, 44%
CMYK
54, 6, 0, 56
LAB
41, -17, -10
LCH
41, 20, 210
OKLCH
0.49, 0.06, 207
XYZ
10, 12, 17
LUV
41, -23, -11
HWB
187, 20%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.