Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346A7E
RGB
52, 106, 126
HSL
196, 42%, 35%
HSB
196, 59%, 49%
CMYK
59, 16, 0, 51
LAB
42, -14, -17
LCH
42, 22, 231
OKLCH
0.50, 0.07, 225
XYZ
10, 13, 22
LUV
42, -22, -22
HWB
196, 20%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.